Understanding mobile web and mobile apps

Understanding mobile web and mobile apps


Hi! In today’s business world it’s
no longer enough just to have a website. People today access the internet on
mobiles much more than computers. Bottom line, your business website
needs to be mobile friendly that is, it needs to work well
on smaller screens. In this video we’ll talk about
how search engines have adapted to the way
we now use mobiles how to make your website
mobile-friendly and some important things
you should know about mobile SEO. Okay, imagine you’re just
heading out of the flat when suddenly you notice
that the kitchen sink is blocked. It’s not good, you’ve got friends
coming around later and so you need a plumber to come
and sort this out today. But, you’ve got a taxi waiting outside
to take you to the train station and you need to go now. So, you grab your mobile, jump in the cab
and search for “plumber near me”. The search results show a few options
including several businesses that are just a few streets
from your flat. One of the options
has a clickable phone number. You’ll be at the station soon
so you click to make the call and the plumber agrees to meet you
at the flat by 5:00. Thank you, mobile. This scenario is a perfect example of how many of your potential
customers are using mobiles. They’re often on the go, press for time and using search engines
to look for quick answers. Search engines offer people results that match their
search terms and location. They can also tell
if a site is mobile-friendly. So, what does mobile-friendly
mean exactly? Well, let’s start with the technology
used to build your site. There are many options available,
but most search engines prefer something called responsive design. A responsive website adapts itself depending on the size
of the viewers screen. When you have a responsive site
you don’t have to create separate sites for computers and mobiles,
so you save yourself a lot of effort. A well-designed mobile site
is usable on the smaller screen. Fonts and buttons should be easy
to read and click on and the navigation should be clear
and simple to use. Visitors should immediately understand
their next possible steps and how to take action. For example, in our plumber scenario
there was a clickable phone number. Despite the smaller screen size
website visitors should be able to complete common important tasks. Once you’ve created
a mobile-friendly site you’ll want to help
search engines find it. You’ll want to help them understand it
and hopefully show it in the results. That’s search engine optimization
with a focus on mobile. Mobile SEO includes the same factors
you consider for standard websites like relevant content but what’s crucial
for mobile site optimization is performance and usability. Performance is how quickly the site loads
and this can be impacted by many things such as overly large
images and file sizes. Usability refers to a visitors
experience using the site. Generally speaking if your site
has a good mobile user experience it will be more likely to appear
in mobile search results. Here’s an example,
some video and content formats can’t be viewed on mobiles
so if that’s how your site is built it won’t offer a great
user experience, right? You can do a quick mobile checkup
of your site by visiting Google’s mobile-friendly test. So, let’s recap,
it’s important to make sure your business’s website
works well on mobiles. A mobile-friendly site
can bring you more site visitors give them a better experience
and bring in more business.

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