Link Building Guide: Cross Linking & Link Wheels

Link Building Guide: Cross Linking & Link Wheels

Hi, I’m Mike Essex, one of the search specialists
here at Koozai, and today I’m going to talk to you about the concept
of cross linking. You’ll already have your website, and no doubt you’ll already
have some links to it from strong sources. For example, you might have
links from an article or a press release. Maybe you’ll also have links
from a video that you’ve done or our old favourite, good old-fashioned directories. What we want to do is we want to ensure that
the search engines find these links and also to make them as strong
as possible. So we can do that by linking to them from other websites that
the search engines already crawl and also ones that will allow us to
build up these profiles. A good example is social bookmarking. It will allow
you to add a link to any page that you want with any anchor text that you
want as well. We can add social bookmarking links to this article. In fact,
we can add links from multiple social bookmarking profiles. Again, we could
do the same for any of these that we chose. In addition, what we could
do is we could have one social bookmarking profile and link that to more
than one of these items. We wouldn’t do that for all of these items purely
because that wouldn’t look very natural. The next step is taking this social bookmarking
site and making it even stronger as well. For example, we could write
an article about Digg, and we could have a profile on there. In that article
we then link to this profile that we’ve made. As a result, this article
passes people on to the bookmarking site and also passes on link juice.
That then goes to two sites and gives all the power to our website
as well. It’s a really good way to get these links indexed and to give
them extra value. In addition, we can use social media to talk
about these sites that are talking about us. I could tweet out a link
to this video on Twitter. An added benefit is that people who get my Twitter
feed may then go to this video, learn more about the company, and then
go to the site anyway. We’re not just building up the links. We’re also
building up the brand online. Again on Facebook, we could announce this
press release on our Facebook account. We could announce it on LinkedIn,
any website that we’ve got that would be relevant to the press release. We
can use deep linking directories to gain extra links to this article. We could
also link to that article on a guest blog post that we wrote somewhere
else or a comment or a forum. The possibilities here are really endless.
You just take link sources you’ve already got that will allow you to
have a deep link, and then you use that to push these properties. The one
thing to consider is choosing these properties that you’re going
to promote. You don’t want to pick a really weak link because it’s going
to take so much effort to grow that link. It’s really not worth it. So if
it’s a page rank zero directory, there’s no point. Also, if you’ve already
got a link from a really strong place, like the BBC, there would be no reason
growing that link either because it’s probably as strong as it’s going
to get. So pick something in between the two that already has some value
but the potential for growth, and you’ll really see some added benefits
to your own website as well. Plus the website owners are going to thank you
for linking to them too. I hope you found this video useful. For more
information, visit or check out our Facebook or YouTube profiles
as well.

7 thoughts on “Link Building Guide: Cross Linking & Link Wheels

  1. Very good video Mike! Love the point about the strength of a link and knowing if it is worth building it up (if the linking domain already has a high PR).

  2. Very interesting, well I never thought link building could be this intricate, some great possibilities with this technique, cheers Warren

  3. Thanks for the feedback Warren. It's quite complicated at first, but once you set up profiles and build authority on other sites it gets easier. The best thing to do is start small.

  4. When developing your link building strategy, a wider variety of sites linking to you is more important that many links from a small handful of sites. Search engines weigh this link diversity very positively in their algorithms, so make sure you look for many places to submit your links.

  5. Quite essential things covered in this video. Everyone else is talking about massive tier 2 link building and drip feeding them with even more number junk links. Loved the video your cross-linking strategy, Thanks!

  6. Well done bro… simple word I can say that search engine crawler check more than 100 factors to optimize a website like page content, keyword density, prominence and proximity and anchor text etc

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