Is Google putting more weight on brands in rankings?

Is Google putting more weight on brands in rankings?

>>CUTTS: Hey, so we posted at 8:00 AM if
anybody wanted to put some questions online. And it’s 11:00 AM, and we have 114 questions
in three hours. So let’s try looking at a few of this. The first question is, “Can you
verify that Google is putting more weight on “brands” in search engine rankings? If
the answer is “Yes”–what is the definition–Google’s definition of a brand?” And that’s inspired
by Aaron Wall’s recent blog post. That comes from Monica in Madison, Wisconsin. So I’ll
try to give a pretty complete answer to this. I was planning on talking about it a little
bit more at PubCon in Austin in just a couple of weeks. But, you know, inside of Google
at least within the search ranking team, we don’t really think about brands. We think
about words like trust, authority, reputation, page rank, high quality. And so the Google
philosophy on search results has been the same pretty much forever. It’s that if somebody
comes to Google and types an X, we want to return high quality information about X. And
sometimes that’s a brand search, sometimes that’s an informational search, sometimes
it’s navigational, sometimes it’s transactional, so they’re all sorts of different information
needs that people have. I wouldn’t–so first off, yes, Google has made a change in our
rankings. It’s one of over three or four hundred changes that we make every year. So I wouldn’t
call this as an update, you know, I would call it just a simple change. One of the–if
you have to refer to it, one of the people that did a lot of work on it, his name was
Vince. And so, you know, this particular change, we talk about it as being sort of Vince’s
change within the Googleplex. So I wouldn’t really call it an update, but I would say
that there has been at least a change in how we do some rankings. It doesn’t affect the
vast majority of queries, it’s more likely, and most people haven’t even noticed it. I
mean Aaron talked about it. And I think even before that, people on Webmaster were talking
about it. But it affects a relatively small number of queries. It’s not like it affects
a ton of long tail queries or anything like that. I don’t think of it as putting more
weight on brands. Like, we really don’t think about brands and search quality that much.
For example, if you type Eclipse, if Google were really focused on brands, we might return
Mitsubishi Eclipse, you know, at number one or something like that. And if you actually
go to Google and type in Eclipse, we’ve got, you know, because there’s a development
environment. We’ve got NASA’s Eclipse website. And then there are some commercial results.
For example, Eclipse is the name of that book in the Twilight series, so we’ve got a page
from Amazon. But it’s not that we try to always return brands, we try to return whatever we
think the best results are for users. So the net update, the net upshot of this change
is pretty simple, you know. We try to return high quality results. We think a lot about
trust, reputation, authority, page rank. And so what you should be doing doesn’t change.
Try to make a great site, try to make it the site that is so fantastic that you’ve sort
of become known as an authority in your niche. And it doesn’t have to be a big niche. It
doesn’t have to be, you know, a huge well-known keyword, it can be a smaller niche. And if
you’re still the expert, that’s the sort of thing that people are going to want to link
to that they’ll talk about, the sort of things that people would really enjoy. And those
are the sort of sites, the experts that we want to bring back.

13 thoughts on “Is Google putting more weight on brands in rankings?

  1. Question: "Are Google putting more weight on brands more in search results?"

    Answer: "No we don't, we just changed something so that brands might now be appearing higher up on the list"

    – Well isn't that what the woman was asking?

  2. wa7son, the video confirms that there was an algorithmic change, but that we didn't and don't think of the ranking change in terms of promoting brands.

  3. Thanks for the info, I don't know anyone who uses any other search engine and if I have to even 1 time I get frustrated that they all suck compared to google…

  4. there was once an inside pic from google offices,
    where you can see next to every website his 'authority & trust' score…

    so google manually gave the most visited sites greater authority and ranking like:
    wikipedia, amazon etc…

  5. @spam890 For a guy that earns 6 figures a year, he is pretty stingy.

    Just kidding, I'm sure he just did those question all in one go.

  6. To sum it all up, Google is not favoring anyone in the SEO business whenever they impose new restrictions and policies. I believe, their utmost concern are the viewers or the ones who actually use Google for search. This is easy to understand if you will look Google as a service provider and not a company pleaser.

  7. awww look at innocent little Matt here. All those Panda and Penguin babysitting over the past few years has taken its toll on him

  8. i have beed hacked ==!my administrator permission is go away,i can't do any thing on my computer,i also can't enter password to get back my permission,and it blue screen for a while,[your computer has been damaged,~~~~~~BAD POOR HEALER]
    this is what i see on the blue screen,what can i do???plz help me!

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