How to optimize URLs for search

How to optimize URLs for search


Today I am going to take you
through some simple steps on how to create great URLs optimizing URL’s for SEO means formatting them with your uses and search engines in mind a URL or Uniform Resource Locator most
commonly refers to a web address directing to a web page and of the
three components: the protocol, the domain and the webpage we’ll be focusing on how to optimize a specific webpage. Here are a couple places you’ll see URLs: the search engine results page and on
the browser address bar the first thing you want to do is set them
right from the beginning avoiding making changes to your URL’s
means users can rely on their links and bookmarks and search engine can rely on our
content. Try to keep them brief you can see here that we have 2 URLs the top one is nice short and the second one below been truncated
indicated by the three dots generally 3-6 words is a good length for a
URL and you fit somewhere between 65 and 70
characters before Google truncates them short eye-catching URLs make it more
obvious to the person looking at it where they going to go when they click
and when they shared on social or a forum it will be neat and clear. If you’re running
a blog chances are using a CMS like WordPress WordPress automatically adds a post
headlined the URL it’s a handy to vote feature but you may
want to think about editing them before you publish you’ll also want to check out your Permalink settings if you’re self hosting with WordPress .org you can manage how the CMS formats URL’s through the Permalink settings you can see in this article originally
published on our blog we’ve cleaned up the URL so it’s clear
and relevant and someone looking at it from the search engine results page will
have a clear idea of where they will going when they click sprinkling a dab of keywords into your
URLs make them relevant to searches but the main thing here is not to overdo
it. In this example we can see that my search term “knit a beanie” I found a result from Instructables
which has my search time in bold in the URL and the description this wasn’t at the very top with a
result page but it drew my attention because in the match keywords in URL’s aren’t going to
directly affect your ranking but you may see an impact indirectly as
a result of your click-through rate. To help users and search engines better understand your themes and topics you’ll want to structure your site content
in a logical way which is then reflected in the URL Zen Optimize’s training pages work in a
similar fashion to how you might expect navigational breadcrumbs to work visitors to their site can intuitively go up and down the websites hierarchy in this example if you delete the intermediate part you’ll be taken back to the parent SEO page and if you delete the SEO part you’ll be taken to the training root page which is the parents to the SEO page this
site structure makes it easier for both search engines and uses to predict what
the underlying meaning of a page is and to see how similar pages relate to
each other. sticking to conventions is pretty straightforward and a lot of CMSs we use these by
default you want to use dashes not underscores stick to lower case characters edit out
those gap words and make sure you’re using words rather than long complicated ID numbers in an ideal world we want our URLs to
be sustainable and last a long time if you do want to
change them you want to make sure you have a 301
redirect in place search engines no trust through URLs and
that’s something you don’t want to lose so it’s best to change them infrequently
and only plan redirects as a necessity so that the reputation of
your web pages will be maintained that’s it for today you can check out
the WordTracker blog for more advice and to read the original article this
video is based on you’ll also find more technical advice
on our Academy I’ll include the links in the description
below and if you enjoyed this video don’t forget to subscribe for more SEO
tips from Wordtracker.

One thought on “How to optimize URLs for search

  1. Are your urls well optimized? With these simple steps you'll understand the importance of url appearance, structure and consistency.

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