Google Search Explained | Search for Beginners Ep 4

Google Search Explained  | Search for Beginners Ep 4


Searchis a powerful tool! It allows users to find,
share, and access an almost infinite amount of content, regardless of how or where they connect. Understanding how Google Search works is essential, if you have an online business and you want your customers to find you. Whether you have a website,
log, social media profile, or Google My Business listing, Google goes through a whole journey
to find your business, categorize it, and show it
to your potential customers. First of all, Google needs to realize your business has a presence on the web. For this, Google constantly searches for new content to add
to its huge catalog. This discovery process
is calledcrawling.Google generally discovers web pages
by following links from page to page, finding new content never seen before. Once the Google crawler,
which we callGooglebot,has found your website, it has to understand
what the content is all about. This process is calledindexing. Just as you would organize
the inventory of your store– whether it’s shoеs, sweaters, or dresses, Google analyzes the content on your page and saves this information to its index– a database considered
to be the biggest library in the world. How can you help the Google index
understand your content better? Learn more about that
at the link in the description below. Alright. Now Google
has found your website, and Googlebot knows you have
an online shop that sells clothes. What happens next? When a user types a search query, Google systems sort through
hundreds of billions of web pages in the search index, looking for the most useful
and relevant results in a fraction of a second. This step is calledranking.For a typical query, there are thousands,
even millions of web pages with potentially relevant information. Google has to determine
the highest quality and most relevant answers, returning the content that provides
the best user experience and the most appropriate results. Some of these factors may include
the user’s location, language, and device type. For example, searching for
“buy a nice shirt” might show different answers
to a user searching from New York, than it would
to a user searching from Miami. Remember, Google Search results are organic and generated through
sophisticated algorithms to make thousands
of calculations for each search in a fraction of a second, based only on the relevance
of a page to a user’s query. Google never accepts payment from anyone to be included in organic search results or to alter a page’s ranking in any way. When you use Google Search, ads may appear with your search results, but they are clearly labeled, so they are easy to distinguish
from the rest of the page. So now, you know that. Google crawls the web
to discover new content, Google indexes the content,
categorizing it like a catalog, and Google’s ranking systems
scan the index to serve the most
relevant results to users. If you’d like to learn more
about how search works and how to improve
your site’s visibility in Google Search, follow the Google Webmaster Guidelines, read our SEO Starter Guide, and visit the Webmaster Portal– your one-stop shop
for support documentation. Links to these resources
are in the description below. Be sure to check out the next episode: “Is My Website Searchable
on Google Search?” And don’t forget to subscribe!

15 thoughts on “Google Search Explained | Search for Beginners Ep 4

  1. The ads are clearly labeled but you have to use a magnifying glass to see the green tiny text 😉

    Very clever marketing strategy. Many people, to this day, don't know they click on the ad when they search.

  2. Albert Einstein Quotes. If you can't explain it simply, you don't understand it well enough. Thanks for your explanation – very simple how it works. However, SEO is another story )

  3. Subtitles are now available in Portuguese, Spanish, French, Hindi, Russian, Japanese, Korean, Indonesian, Italian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu. Apologies for the slight delay!

  4. All right. Only you forgot to say that the number of paid advertising links displayed in Google search results already exceeds the number of other unpaid links. And the user has no choice but to click on what he sees in the first place, i.e. for advertising. And going to such sponsored links gets disappointed, because he does not see what he really needs. Every day I’m convinced that the main task of Google is not to provide the information that the user needs, but to make money banal both on users and on advertisers. This is the main point of the Google search. I apologize for my English, as himself from Ukraine. Used a Google translator 🙂 P.S. And why are there no subtitles in Ukrainian?

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