Author Platform: What Should You Put on Your Author Website? | iWriterly

Author Platform: What Should You Put on Your Author Website? | iWriterly


Whether you’re a published or aspiring author,
all writers need to have an author website. But for aspiring authors, specifically, it
can be confusing to know what to have on your author website. Learn what you should include on your author
website in this iWriterly video. Heya, book nerds! I’m Meg LaTorre, and on this episode of
iWriterly, we’re going to be continuing our author platform discussion. If you missed the first video, called Author
Platform Basics, which lays a foundation for what author platform is, I’ll leave a link
in the description below. Today, we’re going to dive deeper into what
you should have on your author websites. If you guys would like me to make a video
specifically on how to create an author website, let me know in the comments below. Whether you have published books, soon-to-be-published
books, or are still in the drafting phase of your manuscript, you should have an author
website. This website acts as a homebase for you on
the internet, and allows potential readers to find and interact with you. Social media does not take place of an author
website. The two work in tandem to form your author
platform. But what should you include on an author website? Both published and unpublished writers should
have the following information on their website: Homepage: On the homepage of your website,
include a site header (usually an image of yourself) with your name and a line about
what you write. Some writers will put their bio on their homepage. However, I recommend leaving that to your
About page. Your home page should be more of the welcome
committee. Bio: Most authors will have a separate About
page that includes their bio. Many times, you’ll see both the long-form
and the short-form, but it is essential to have at the very least a 100- to 300-word
bio about your professional experiences. It’s okay if it doesn’t all pertain to
writing. Give a shout out to your education or work
experience, any publication credits you have, previously published works, and a little bit
about you, personally. Contact information: You should also have
a Contact page on your website. You can either list your information or create
a contact form. I’ll leave a link in the description below
to the contact page on the iWriterly website, so you guys can take a look at what a contact
form can look like. But I highly recommend creating a contact
form rather than leaving your email or mailing address on this page. This way, you’re less likely for people
to steal your information and add you to lists you never subscribed too. (In other words, you’re less likely to get
spammed.) Portfolio page: This page should provide a
brief description and links to any of your work that’s been published, such as magazine
articles, short stories, or poetry. Blog: Many website builders will automatically
have your blog as your homepage. Personally, I prefer to have the blog on a
separate page. That way, if viewers are interested in reading
updates on your writing progress (or whatever you decide to blog about), they can then jump
over to that page. Links to your social media platforms
Email newsletter signup: (If you guys would like a separate video on how to set up a newsletter,
let me know in the comments below.) For aspiring writers, it’s OK if your first
author websites aren’t the prettiest things out there. If you start working on your website-building
skills now, by the time you have a book out, you’ll have learned a great deal about how
to create an author website (and hopefully won’t need to hire a website designer–unless
you want to). In addition to the list I previously mentioned,
published authors should have the following information on their website: Either separate pages for each different book
or book series or single web page that lists all of your published work
Book cover images Descriptions about each book (usually authors
use the book jacket copy) Links to all the major retailers where the
books can be purchased Contact information to your agent and publicist
Optional: A review page with your best blurbs and reviews Thanks for tuning into this episode on iWriterly
on author websites. If you liked what you saw, give the video
a thumbs up. It lets me know you like this type of content
and want more. If you’re new here, welcome! Consider subscribing. I post writing-related videos every Wednesday. If you have questions about anything we covered
today, leave those in the comments below. As always, KEEP WRITING!

18 thoughts on “Author Platform: What Should You Put on Your Author Website? | iWriterly

  1. Nice video. I've finished a novel, and I'm exploring ways to advertise it. I purchased some bookmarks, which I thought of leaving in various public places. I also purchased a coffee mug, t-shirt, mouse pad, and tote bag which all contain the cover image.

  2. I’ve been planning to start building my author website so this was perfect timing Meg! Thank you!! I would also love to see your tips on actually making it and also putting out a newsletter! 😁❤️🙌

  3. I would definitely be interested in a vlog about a newsletter. I'm planning to start one for my website soon but I'm at a bit of a loss as to where to start/what to include in the newsletter/etc.

  4. This was super helpful. You'd almost think that authors just write books, but they need to have a website for people to have somewhat of an idea what they're doing and have done.

  5. An idea for a future video, I would like to see someone actually build a website. And, or, which is better a web host like "Go-Daddy" or " Google Blogger."

  6. Loved this! I’m starting with my own website, so this is very helpful so I won’t miss anything important; I just started with the planning (I made a whole video about it) but I’ll be soon moving forward to set it all digitally 🙂

  7. Thanks for the info. I’m in the middle of setting up a tumblr blog as my first “website” (as such. It’s a start.). This is a good list.

  8. Hi, I am Sandip from India, and I almost finished a book which would be publish in September. However, I made a website,using wix.com but couldn't understand what comtent should I input, bcz of I am new I don't have anything. Could you please help me this is my website www.sandeeptheauthor.com

  9. Hey Meg! I don't have a book out in the world yet but on my website, I'd love to give some info/a teaser of what I'm working on so readers can get a feel for what I write and get excited about it. Right now I have a "Books" page in preparation for the books that are to come but so far I've at least included an "aesthetic" I created for my book, the genre/audience, and my current pitch under the title "My Current WIP". I also won a micro-story contest so I included that 100-word story as well to show some credibility and share a snippet of my writing style. Do you think this is a good idea or have any suggestions to make this page even more effective? Thanks so much Meg!!

  10. Which site did you use to set up your website? I have nothing published yet and have looked into self-publishing. I glanced at WordPress tonight but I just don't feel that I am ready to have my own website yet.

  11. But, why? Is this a thing? Other than pottermore.com I’ve never looked for an author’s website. I don’t see the point? Don’t most people just use Social Media instead?

  12. Thanks for this quick yet comprehensive checklist. I have most of the website content checked, but you gave me some great ideas for what I could improve. So I'll be working on that!

  13. This is unrelated (I genuinely value the content), but I really appreciate how well you speak – calmy, clearly, not too fast and quiet enough that I don't feel like I'm being yelled at (as soon as a youtuber starts yelling at me I stop the video and move on!)

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