May 1996 So… Many of you have been pestering me about modernising the company. Thanks to this data, which Nadège has collected, we’re going to come to an agreement. This is the number of faxes sent last month by each of you. This tall bar? That’s Nadège. Yes, Moulinier? But sending faxes is Nadège’s job… We can’t really compare… This, this is a lot. And that, that’s nothing. “A lot” compared to “nothing” is more. Wouldn’t you agree, Moulinier? Let’s look at the second graph. This is the number of orders received in our good old mailbox. And next to that, the number of orders received via the Internet. But we don’t even have a website, so… At our company, Nadège is the Internet! End of story. 67% of CEOs don’t truly trust their data
(“CEO Outlook”, KPMG) This is for you. Is your digital analytics data really reliable?